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Circuits Engages NEPC to Strengthen Nigeria's Digital Asset Exports Globally
Circuits Advances Nigeria’s Digital Export Agenda with Strategic Visit to NEPC Abuja, Nigeria – 17 June 2024 — In a landmark step towards positioning Nigeria as a global hub for creative digital exports, Circuits, Africa’s premier virtual cinema and digital entertainment platform, paid a strategic visit to the management of the Nigerian Export Promotion Council (NEPC).The visit aimed to initiate a collaborative framework that supports the export of Nigerian digital assets, including films, series, podcasts, documentaries, and other creative content, thereby contributing significantly to Nigeria’s non-oil revenue base and Gross Domestic Product (GDP).Circuits, which officially launched in December 2024, has rapidly grown into Nigeria’s largest virtual cinema. With hundreds of thousands of users globally and content from some of Africa’s most celebrated creators, the platform is leading the charge in distributing African storytelling to international audiences through digital innovation.
Circuits leadership team was warmly received by the NEPC’s Director of Policy and Strategy, who represented the Director General/CEO of NEPC. Discussions centred on aligning Nigeria’s creative digital sector with the national export strategy, tapping into the global demand for African content, and empowering local creators to monetise their work beyond the continent. “We believe that Nigeria’s future as a leading exporter goes beyond traditional commodities. Our creative economy—powered by digital platforms like Circuits—has the potential to become one of the nation’s most valuable exports,” said the Circuits delegation led by the COO, Imade Bibowei-Osuobeni.
The NEPC, through the Director of Policy and Strategy, expressed strong enthusiasm for Circuits’ mission and reaffirmed the Council’s commitment to supporting digital content as a recognised export category. The visit signals a forward-thinking approach to economic diversification, one that embraces technology, creativity, and youth innovation as key pillars of growth.
Both organisations are expected to work together to enhance export capacity for Nigerian creatives, provide training and funding access, and support end-to-end content production and protection. As Nigeria intensifies its drive toward a diversified and digitally enabled economy, engagements like this demonstrate how the creative sector can drive foreign exchange earnings, job creation, and global recognition for Nigeria’s talent.